Louisville, KY 8/25/2017 — Strategic Communications, a leading IT solutions provider, has completed an internal and external branding project to refresh their existing logo, brand standards, and website. The new branding offers a more “present day” feel for the company, an intuitive interface, and incorporates new details on services aligned with verticals Strategic serves.
Strategic Communications partnered with Hatfield Media to overhaul the existing image and enhance brand perception. “The new website infrastructure is much more recognizable and helps to distinguish Strategic Communications, a premier IT solutions company, from its competitors.”, says Chris Mills, Sales Director of Strategic Communications. “The new site and new branding standard tells a more compelling story of Strategic as a company. We provide next generation technology solutions to our customer base, and now our branding reflects how we want to be perceived.”
The sleek, modern feel of the new website and overall branding was made possible by the creative team of Hatfield Media. “Strategic came to us several months ago looking at re-vamping their website”, says Drake Hatfield, Owner and CEO of Hatfield Media. “During our initial meetings with Strategic we knew they were serious about looking ahead to the long term. Working with their Marketing team, we decided to do a complete overhaul of not only their website, but also their existing branding strategy. Strategic has provided cutting edge technology solutions to Louisville businesses and government entities across the US for over 23 years. They are also very active in the local community and have a commitment to support our military veterans. They have a rich story and we wanted to create the best avenue to communicate that story.”
Danny Herron, Marketing Director for Strategic Communications, worked side by side with Hatfield’s creative team to create the new branding standards. “For the overall concept, we wanted to illustrate how our Cloud Services, Managed IT services and Audiovisual Collaboration solutions can come together to transform an organization’s business for the 21st century”, says Herron. “The pieces of a cube coming together forming a solid object does a great job of bringing that to the forefront. We chose the colors to relate to the psychological state of how we want to be represented in the mind of the customer. The factors we want to convey to an organization’s business model is growth, stability and security. The new branding does a much better job of bridging that gap.”
“Great branding really starts with great service to customers and to the local community”, says Mills. “Thanks to Hatfield Media, we have a great way to tell our story to the public for years to come. The partnership and advocacy we develop with our clients very much mirrors the same kind of partnership philosophy that Hatfield has created with Strategic. Our Marketing team will continue to work closely with Hatfield in communicating the ever-growing story of Strategic Communications.”
About Strategic Communications
Strategic Communications is a Women Owned Small Business, WBE and MBE specializing in providing corporate business and government agencies with professional IT services, audio visual and cloud solutions . Headquartered in Louisville, KY with offices across the United States, Strategic has received a variety of recognition for its rapid growth, including Inc. 500/5000, Business First Fast 50, and Washington Technology Fast 50.
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